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Genre Research - Magazine Adverts

Genre Research - Digipak/Album Covers

This cover is simple, yet effiective. The typography is interesting in the way that the album title is written on the back of the drummers hands.

The image on this cover is on the right hand side, rather than centered. This makes it different and the lighter, brighter colours stand out more against the black background. The band are pictured on this cover, reinforcing there image as a band.

Digipak Analysis

A digipak is usually made of card and folded like a book. It usually contains the CD, artist information and often lyrics and posters. A digpak is an alternative to jewel casing and is often used for CD singles or special editions of albums. Ocassionally, a taller version of this can be used for DVDs.

This particular digipak is for the an acoustic album from Oasis. This band is typically from the indie genre. There is not much to show this on the album, other than the bottom of the acoustic guitar. This is important because instruments, such as guitars and drums, are used heavily within this genre. The artistr is not used on the cover, however, star image is reinforced with using the guitar, showing that the band are musicians.

The colours used on this digipak are quite neutral, using creams and browns. This colour palette reflects the nature of the album, chilled and laid-back. If bright colours were used, the consumer would expect upbeat, maybe electronic, music.

The font, of the album title and band name, is quite simple. It has been used to break up the empty space at the bottom of the cover.

Genre Research - Music Videos

You Me At Six - Save It For The Bedroom: The editing and camera movements within this video are asthetically interesting. The video cuts quickly between narrative and performance, which is common in music videos for our chosen genre.

All American Rejects - Move Along: This image has a distinct aspect that we would like to experiment with in our music video. The lead vocalist of the band is dressed in different ways when he sings different words of the song. This is cut quickly. We would like to experiment with using this technique, but having different characters from the narrative singing the words from the title line.

The Futureheads - Heartbeat Song: This video is very colourful. It flicks between a narrative of a game show and performance of the band playing the song. We aim to combine a narrative and performance in our music video. This gives us inspiration into dofferent ways to shoot and edit.

The Twang Feat. Pro Green and Mike Skinner - Either Way: This video heavily features the vocalists and band of this song. There are a lot of meat shots in this video.

The Cribs - Mens Needs: This video comes from the indie genre, the same genre that we are looking at. We will take inspiration from this video in the way that it uses objectification of a woman to keep the male gaze. This is a performance video. We plan to use a performance in our video and this video has given us the idea to have girls walking around the band as they perform.

Lyric Breakdown

Narrative starts with boy and girl ending their relationship and girl walking away, as the pace quickens it cuts to studio to show a band.

Let's go!! Meat shot of singer

Cross cuts between the band in the studio and the crowd in club.

I said a 1,2,3 Quick cuts between three different females

take my hand and come with me Cut to man holding out his hand to lead one of the females away

'Cause you look so fine

And I really wanna make you mine. Goes back to the studio when it gets to the word “mine” cuts back to club. Shows the man leading the girl away and he turns to the camera and winks.

It pans then cuts to the studio

I said you look so fine

And I really wanna make you mine.

Oh, 4,5,6 come on and get your kicks Quick cuts of the club

Now you dont need that money

When you look like that, do ya honey? Goes to a women at the bar ordering a drink till a man comes over and pays for her drink

Big black boots, close up cuts of a female show her boots going up

Long brown hair, cutting close ups going down woman’s hair

She's so sweet Cut zoom in to actress to show facial expression

With her get back stare. Camera tracks away fast

Back to studio to show long shot of band performing

Well I could take, Meat shot of lead vocalist

You home with me, Club toilets, man walks in

But you were with another man, point of view shot of man, showing the girl he likes in a cubicle with another man yeah! Close up of mans face to show emotion.

I know we ain't got, much to say, Studio, pan of band

Before I let you get away, yeah! Cut to club, man walks away, woman follows

I said, are you gonna be my girl? All close-ups of different people, each speaking a different word

Instrumental (10 secs): Point of view shot from last person to show girl he was talking to walk away.

Cut back to studio

Well, so 1,singer 2,guitar 3, drummer take my hand and come with me boy approaches girl,

Because you look so fine medium shot of back of boy, girl looking over his shoulders

And I really wanna make you mine. Girl starts to smile, boy shows relief

I said you look so fine Girl mimes as other girl walks over

And I really wanna make you mine. Other girl hands drink over, boy looks shocked

Girls kiss

Oh, 4,5,6 cuts of studio come on and get your kicks shot of boy showing his reaction change

Now you dont need that money girls pull away, and look at boy

With a face like that, do ya... girl 1 pulls second girl away and boy follows

People dancing

Big black boots, studio, drummer

Long brown hair, studio, guitarist

She's so sweet meat shot vocalist

With her get back stare. Slides to back to club

Well I could see, girl from beginning in garden with new man

You home with me, pull focus to show first man at door

But you were with another man, yeah! Studio

I know we ain't got, man walks towards ex much to say, Girl tries to pull away and man has her pinned

Before I let you get away, yeah! Man pushes nasty man away and scuffle

I said, are you gonna be my girl? Studio, Close up of song

Dipping shots of different couples and scenarios happening in club (28 sec instrumental)

Oh Yeah

Oh Yeah

C'mon

I could see, Band

You home with me, Band

But you were with another man, yeah!

I know we, ain't got much to say, Back to the boys, nasty man walks off and good one helps girl up

Before I let you get away, yeah!

Uh, be my girl.

Be my girl.

Are you gonna be my girl? Yeah! End on girl and boy kissing

permission for track

This is the email message that we sent to Jet to seek permission to use there track 'Are You Gonna Be My Girl'. We sent this from a member of our groups MySpace page. It is important for us to seek permission for the track for copyright purposes.

initial ideas - word cloud

This is a thought cloud that we created to outline our initial ideas. We had a discusion about different songs we could use and the talked about the different ideas we had for each song. Whilst throwing ideas around, we decided on our definite song choice (Jet - Are You Gonna Be My Girl). We will, later, look at these ideas and develop them further, as to create a clear narrative for our music video.