This animatic outlines the way we want our video to flow, shot-by-shot. We came up withy ideas by brainstorming and came up with a narrative story line. I then sketched out the shots, trying to include what we wanted in the frames. We edited this on imovie in order to get the images in time with the beats of the track.

Target Audience Profile

Target Audience: Teens, Male + Female

Likes: Music, Clubbing, Individuality, Festivals

Dislikes: Pop Music, Chavs

Film Interests: Comedy, Horror, Romcom

TV Shows: Shameless, Skins, Inbetweeners, Friends

Books: Funny, Biographies

Shops: Topshop, River Island, Vintage Shops, Primark

Summary of Results from Questionnaire

After receiving our questionnaires back from other peers this is what we found:

- Favourite genres differ

- Most people thought that videos are important (average 7/10)

- Teenagers favor videos that combine narrative and performance

- Indie music is aimed at teens mostly and should be of medium length

- The mood created by a song depends on the mood of the person

- Majority believe that music videos can help sell records

Primary Audience Research

Questionnaire

1.What is your favourite genre of music?

Please circle your answer

Pop Rock Techno Indie RnB Metal Dance Other

2. On a scale of one to ten, ten being the highest, how important do you think music videos are?

1 2 3 4 5 6 7 8 9 10

3. Which type of music video would you prefer to watch? Tick your choice

A video of the band performing

A video following a storyline which links in with the song

A mixture of the two above

A video that doesn’t relate to the band or the song and is quite abstract

4. Do you prefer songs which are:

Short

Medium

Long

5. Whats your favourite mood of song?

Sad Happy Angry Romantic Comedic Scary Exciting

6. Who do you think the main audience is for indie music?

Children

Yound Adults and Teenagers

Adults

Elderly People

Everyone

7. Do you think music videos help a band sell more records?

Yes

Possibly

No

8. Are you more inclined to watch a music video if you liked the song and the band that created it?

Yes

No

Doesn’t matter to me