This is a magazine advert that we created to promote our music video and band. The colours and fonts used reflect the ones used in the digipak. We used the image of the lead vocalist of the band, from our video, as a promoting tool. Real media products would also use this technique to sell products and make people aware of their products.

Call sheet

This call sheet is a rough outline of where the video will be shot and what mise-en-scene would be considered. We all put our contact details on to ensure that we could always contact each other during the production of our video.

This is a rough cut version of our music video. We still have more footage to capture and a lot more editing to do to create our final product.

Making a digi pack

This first image shows the title and band name been added, we used the same font on both but different sizes. we decided that the colours used should be red and black, most of the writing is filled with red and outlined with black apart from three letters in black so that is would stand out more. The colours used are also used on the poster because we wanted the same style and theme to be used to make our products similar and recognisable. This next image shows the shapes been added for the band logo, this is also the same colours of red and black. The logo had to resized for the album cover because we didn't want it take up too much room and also we didn't want it to be the main focus on the cover.

We decided that the main image on our album cover should be of the lead singer of the band, for this we took a screen shoot from our music video and copied in on to the cover. We kept the background of the cover a plain white colours because the cover already had enough colour on it and we didn't want it to be to harsh with an overload of colour.

We then added the age restriction at the top of the cover because some of the songs contained words that may not have been suitable for younger listeners.

For the back page we wanted to keep the on going theme of the the matching front and colours so the songs title are mixture of black and red. The moon shapes than we used for our logo have also been used so there wouldn't be any dead space and also it would relate to the front cover more. To make it look more professional we added are bar code and price to the back cover.

For the inside pages of the digi pack we decided to put in the lyrics and more images of the music video, on the first inside page we used three image and put them along the bottom of the page; two images of the full band and one of the singer close up and then we applied a black boarder around it. We tried to make every image interesting in some why and tried to prevent them looking too similar by small amounts of colour, using effects on the images and also adding boarders. We the put all the pages together with a total 15 pages including the front and back page.

This animatic outlines the way we want our video to flow, shot-by-shot. We came up withy ideas by brainstorming and came up with a narrative story line. I then sketched out the shots, trying to include what we wanted in the frames. We edited this on imovie in order to get the images in time with the beats of the track.

Target Audience Profile

Target Audience: Teens, Male + Female

Likes: Music, Clubbing, Individuality, Festivals

Dislikes: Pop Music, Chavs

Film Interests: Comedy, Horror, Romcom

TV Shows: Shameless, Skins, Inbetweeners, Friends

Books: Funny, Biographies

Shops: Topshop, River Island, Vintage Shops, Primark

Summary of Results from Questionnaire

After receiving our questionnaires back from other peers this is what we found:

- Favourite genres differ

- Most people thought that videos are important (average 7/10)

- Teenagers favor videos that combine narrative and performance

- Indie music is aimed at teens mostly and should be of medium length

- The mood created by a song depends on the mood of the person

- Majority believe that music videos can help sell records