Friday, 9 July 2010

Magazine advert Analysis


Adverts like this are found in all types of magazines, especially those that are specifically written for music fans, such as NME. This particular advert is for Goldfrapp's Headfirst album. Their music is usually from the pop genre. The colours used are vibrant and eye-catching. The only image on the advert is of the female lead vocalist of the band. This picture dominates most of the advertisment. The layout of the image is visually ineteresting in the way that her face seems to be faded behind the clouds. This is different to most adverts as bands try to make there image stand out. As the album is called Headfirst, it is fitting that the picture is of only her face. This creates a visual link for fans of the band and their music. The pastel colour pallette goes well with her pale complexion. The font used to display the band and album names is iconic to the band and has been used on previous albums and singles they have released. The way that the text is laid out is also important. The band name or logo tops the page and the release date and name of the album are at the foot of the page. Having the page set up in this way allows the image to take over. The colours of both text and image are from a cooler colour pallette. Adverts like these are successful because they are direct and to the point. They make the consumers aware of, and want, the new products.

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